adidas and Diesel originals

adidas Originals and Diesel are teaming up and launching adidas Originals Denim by Diesel early next year. Both retail brands seem to enjoy each other’s company over the last four years working together and debuting with their first premium jean collection. Two male and two female models presented in four different washes will be available exclusively at adidas Originals stores all around the world starting spring/summer 2008. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model. Representing the long-term partnership of the two brands, the range is recognizable by the adidas Originals Trefoil and the Diesel co-branding.

The collaboration is a first for Diesel to team up with another lifestyle brand. Renzo Rosso President of Diesel said: “..we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection. The directional campaign is designed to celebrate authenticity and originality. The main concept behind the campaign is “83 original ways to successfully waste your time”. 83 Inspirations is a start to invite everybody to share ideas in adidas Originals stores, online and through events.