Undercolors of Benetton

Undercolors, the underwear range of Benetton is expanding. This year, the multicolour brand planned on opening thirty stores of which they launched 50% already. For the upcoming year, Benetton is looking at opening another fifty branches. Barcelona, Athens, Warschau, Rome and Venice have recently opened new stores, Madrid and Lissabon are coming up next.

Benetton is looking to launch mainly in European cities and has high expectation of the North and East European markets. Also in India, where the retail brand recently opened their first store, the market is looking positive and Benetton Undercolors is planning to launch 15 extra stores.

All shops follow the concept of the brand called ‘Gloss’. The atmosphere of the stores emphasizes on the female identity of the brand. Benetton Undercolors features feminine styles for private moments with the Fun and Charme range, which are translated into the likewise inspired interior.