Fashion tv, world design, designers and trend

Friday, November 9, 2007

Benetton knits

For this Christmas Benetton launches a practical gift idea for Christmas: Knitting Friends – a knitting kit. Benetton’s Christmas gift is presented in a large, transparent milkshake glass, with two straws. The milkshake glass functions as a wool holder, with two knitting needles as straws, wool holder, with two knitting needles as straws, and the ‘contents’ are 125g of red mélange wool with a blue streak.

With the launch of Knitting Friends, Benetton, one of the world’s leading knitwear manufacturers is playing into the global knit trend. The kit includes instructions for the knitting novice, with a pattern for a soft-fringed scarf.

Knitting is passed down from generation to generation to men and women of all ages across the world. The idea Benetton is suggestion, everyone can knit and could meet up in a cafés, and while sipping a cappuccino or tea, knitting fans exchange the latest tips on plain and purl, casting off, cables or openwork.

According to Benetton: “Knitting Friends is the very latest way to introduce as many friends as possible to the knitting mania. Not the usual scarf under the tree this Christmas!”

Benetton knits


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