Whilst Frieze Art Fair presented new and established artists, Calvin Klein showed his Spring Summer 08 collection in conjunction with Turner prize winner Martin Creed. After Shanhai and Toky,o London was the third city to experience the ‘World of Calvin Klein’. Creed recreated all Calvin Klein’s collections and presented a performance of an 18-piece music orchestra alongside the catwalk. The show featured models working the runway and staircases of the venue called P3, modelling the show stoppers of Calvin Klein Collection, Calvin Klein Jeans, Calvin Klein Underwear and ck Calvin Klein.

The fashion and art event was hosted by actress Naomi Watts, Calvin Klein’s Creative Directors Francisco Costa, Italo Zucchelli, Kevin Carrigan and President & COO Tom Murry. Mixing the two different disciplines, is something that happens naturally in London and seemed to make sense to Calvin Klein and develop the brand’s identity further.

For the future, Calvin Klein is looking to launch ck Beauty and Man by the end of this year and launch ck stores in Asia, Australia and Eastern Europe. London will see the opening of a Calvin Klein Jeans flagship store on Regent Street early 2008.