Fashion tv, world design, designers and trend

Thursday, October 11, 2007

MiMi London has launched its first own-label capsule collection, which is in store now. Designed by founder and buyer Mimi Lowe, the four piece outerwear line for A/W 2007 features luxurious Italian made leather and sheepskin pieces.

The A/W collection, launched instore recently, will be followed by MiMi's first cruise collection this winter. Since opening in 1997 MiMi quickly established itself as one of the UK's most influential and successful independent stores, servicing celebrities and models including Elle Macpherson, Naomi Campbell and Sophie Anderton. Her customers know exactly what to expect from the MiMi London range. On the collection she commented: “Casual but glamorous outerwear is always a challenge to buy. It tends to be quite bulky, so I wanted something more fitted and hip length to look sporty but sophisticated. The right jacket can add instant glamour to a simple top and jeans when you're heading to the gym or if you are a busy mum running around".

The new range will join over 60 exclusive labels for A/W 07/08. This autumn the boutique will also receive a birthday revamp with a renovated shop front and a new website. The prices range from £290 for the god Italian Toscana sheepskin Gilet to £899 for the hooded Italian Toscana sheepskin jacket in gold.


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