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Wednesday, November 28, 2007

Robot Lacoste

Lacoste is breaking the boundaries of collaborations and teaming up with not just any apparel, but premier art toy brand Kidrobot. The two brands created a capsule collection of sneakers.

Kidrobot chose three patterns that match their toy lines to use on cult sneakers from the LACOSTE collection. Each style has a PEECOL toy wearing shorts with a tennis ball in the left pocket and a polo shirt with a larger-than-life crocodile logo across the chest.

Founded by designer Paul Budnitz in 2002, Kidrobot is one of the world’s premier creators and retailer of limited edition art toys and apparel. The products sold at Kidrobot merge urban street trends and pop art to produce limited edition, collectible toys and apparel. Many Kidrobot products feature collaborations with artists with graffiti, artistic or music background.

On the collaboration Kidrobot president Paul Budnitz said: ‘..I'm a sneaker fanatic and some of the new LACOSTE shoes styles just blow me away’.

The sneaker styles by Lacoste and Kidrobot are available from November 2007 in a limited edition of 500 pairs worldwide.

Robot Lacoste


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