Fashion tv, world design, designers and trend

Wednesday, November 28, 2007

adidas and Diesel originals


adidas Originals and Diesel are teaming up and launching adidas Originals Denim by Diesel early next year. Both retail brands seem to enjoy each other’s company over the last four years working together and debuting with their first premium jean collection. Two male and two female models presented in four different washes will be available exclusively at adidas Originals stores all around the world starting spring/summer 2008. Prices range from 160 Euro for the female adi-rohnary model up to 210 Euro for the male adi-viker model. Representing the long-term partnership of the two brands, the range is recognizable by the adidas Originals Trefoil and the Diesel co-branding.

The collaboration is a first for Diesel to team up with another lifestyle brand. Renzo Rosso President of Diesel said: “..we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection. The directional campaign is designed to celebrate authenticity and originality. The main concept behind the campaign is “83 original ways to successfully waste your time”. 83 Inspirations is a start to invite everybody to share ideas in adidas Originals stores, online and through events.

adidas and Diesel originals

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Robot Lacoste


Lacoste is breaking the boundaries of collaborations and teaming up with not just any apparel, but premier art toy brand Kidrobot. The two brands created a capsule collection of sneakers.

Kidrobot chose three patterns that match their toy lines to use on cult sneakers from the LACOSTE collection. Each style has a PEECOL toy wearing shorts with a tennis ball in the left pocket and a polo shirt with a larger-than-life crocodile logo across the chest.

Founded by designer Paul Budnitz in 2002, Kidrobot is one of the world’s premier creators and retailer of limited edition art toys and apparel. The products sold at Kidrobot merge urban street trends and pop art to produce limited edition, collectible toys and apparel. Many Kidrobot products feature collaborations with artists with graffiti, artistic or music background.

On the collaboration Kidrobot president Paul Budnitz said: ‘..I'm a sneaker fanatic and some of the new LACOSTE shoes styles just blow me away’.

The sneaker styles by Lacoste and Kidrobot are available from November 2007 in a limited edition of 500 pairs worldwide.

Robot Lacoste

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Friday, November 23, 2007


America’s shoe designer of the moment, Steve Madden, is about to make his first step onto the UK market. Steve Madden is responsible for the design and marketing of his company for the past two decades. With directional designs, he creates shoes for the young and fashionable. About two decennia ago, with only $1,100 in his bank account, Steve Madden set up his own shoe business. When the shoe industry was waiting for something new, Steve Madden re-introduced the thing, chunky heels that became the label’s signature. Nowadays, the shoe styles range from flats to stilettos, dressy to casual, and everything in between.

In the second week of December the ‘Steve Madden Ophelia’ will hit high street store River Island. The Ophelia shoes will then be going into a selection of stockists nation wide including Oli and Sole.

We’ve been told the shoe brand has a huge celeb following in the States including Hillary Duff, Kirsten Dunst, Rhianna and Hayden Panettiere. Let's see who will be the first UK it-girl to walk away with Steve Madden shoes.

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Tuesday, November 20, 2007

Ossie Clark revival


Ossie Clark, the eponymous British fashion house may soon find its way back to your wardrobe. And not just vintage pieces from its seventies heyday. Ossie Clark was one of Britain's most successful brands, defining the Swinging Sixties along with designers such as Biba and Mary Quaint. He is also known to be a great inspiration for many fashion designers, including Yves Saint Laurent and Tom Ford. Ossie Clark and Ossie Clark for Radley clothes are highly sought after, and are still worn by models like Kate Moss and Naomi Campbell.

Now the brand is set to be revived by entrepreneur Mark Worth, founder of online fashion service WGSN, much in the same way as The Weinstein Co. in the U.S. is seeking to relaunch another iconic brand from the Seventies, Halston.

Worth believes the Ossie Clark name still possesses magic. "I thought it would be a fun and exciting project," Worth is quoted in WWD. "The main reason why British designers don't succeed today is simple — finance. I've been in the clothing business for 30 years, and I thought this would be an ideal way of giving something back to the British fashion industry."

From the mid-1960s to the mid-1970s Ossie Clark dressed the famous and fashionable in unabashed show-stoppers. His most productive period coincided with London's most magical, optimistic, rule-breaking decade. It was a decade in which fashion, photography, music and the cult of personality converged. Clark offered his clients a fresh alternative to staid, traditional couture and reinforcing the city's position as a leading fashion centre. He was as much an explorer as he was a designer, discovering new shapes, silhouettes and textures. The same imagination that designed the midi- as well as the maxiskirt also composed romantic gowns of gauzy chiffon. Trousers for women, still forbidden at the grand hotels, were transformed into fashion essentials.

Like other designers of the period, Ossie Clark used an extraordinary range of surface decoration - embroidery, appliques, beads and lacing. But beyond the typical enthusiasms of 1960s dressing, Clark welcomed the challenge of working with unusual materials such as snakeskin. In addition, he fearlessly mixed different prints in the same garment and branched out to design a limited but popular range of menswear.

At the height of his fame, Clark was friends with Cecil Beaton, Jimi Hendrix, Marianne Faithfull, Mick and Bianca Jagger, Marie Helvin and Elizabeth Taylor. Even after his death, he continued to attract a fashionable fan base. In 2003, London's Victoria and Albert Museum held a mini retrospective of his work and guests at the launch party included Kate Moss, Manolo Blahnik, Zandra Rhodes and Hockney. The brand will launch with its Autumn Winter 2008 collection at London Fashion Week next February and consist of capsule collection of 30 pieces. According to WWD, the manufacturing will be done in Italy, the U.K. and China.

Clark's demise began in the early 80s, when the punk movement was at its peak. Vivienne Westwood became the doyenne of the King's Road and Clark's romantic flowing gowns were no longer in fashion. His fortunes declined and Clark went bankrupt and largely stopped working.
in 1996 Clark was murdered by his former lover Diego Cogolato, who was subsequently sentenced to prison for six years.

Ossie Clark revival

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Thursday, November 15, 2007

Undercolors of Benetton


Undercolors, the underwear range of Benetton is expanding. This year, the multicolour brand planned on opening thirty stores of which they launched 50% already. For the upcoming year, Benetton is looking at opening another fifty branches. Barcelona, Athens, Warschau, Rome and Venice have recently opened new stores, Madrid and Lissabon are coming up next.

Benetton is looking to launch mainly in European cities and has high expectation of the North and East European markets. Also in India, where the retail brand recently opened their first store, the market is looking positive and Benetton Undercolors is planning to launch 15 extra stores.

All shops follow the concept of the brand called ‘Gloss’. The atmosphere of the stores emphasizes on the female identity of the brand. Benetton Undercolors features feminine styles for private moments with the Fun and Charme range, which are translated into the likewise inspired interior.

Undercolors of Benetton

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Friday, November 9, 2007

Benetton knits


For this Christmas Benetton launches a practical gift idea for Christmas: Knitting Friends – a knitting kit. Benetton’s Christmas gift is presented in a large, transparent milkshake glass, with two straws. The milkshake glass functions as a wool holder, with two knitting needles as straws, wool holder, with two knitting needles as straws, and the ‘contents’ are 125g of red mélange wool with a blue streak.

With the launch of Knitting Friends, Benetton, one of the world’s leading knitwear manufacturers is playing into the global knit trend. The kit includes instructions for the knitting novice, with a pattern for a soft-fringed scarf.

Knitting is passed down from generation to generation to men and women of all ages across the world. The idea Benetton is suggestion, everyone can knit and could meet up in a cafés, and while sipping a cappuccino or tea, knitting fans exchange the latest tips on plain and purl, casting off, cables or openwork.

According to Benetton: “Knitting Friends is the very latest way to introduce as many friends as possible to the knitting mania. Not the usual scarf under the tree this Christmas!”

Benetton knits

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Monday, November 5, 2007

Choose to cruise


Cruise fashion was once an American phenomenon, an obscure fashion season known as cruise and resort. Initially, these clothes were meant for northern well to do women who spent a considerable amount of time holidaying in warm-weather spots, to escape the wraths of winter.

That was before airlines made quick trips to the Caribbean and long weekends in southern climes accessible to less-wealthy women. And it was before the demand from countries in the Middle East where winters are non-existent and fashionable warm-weather clothes are needed year-round.

What hasn't changed is the need for fresh clothes in the stores starting in October and November. After all, autumn styles are shipped as early as June and tend to look tired and familiar when they are still hanging on the racks a few months later.

It was this commercial consideration that impelled the Europeans to offer cruise collections before they actually understood the thinking behind the season that falls between fall and spring. Two seasons a year are the rule for European fashion houses; four or more are handled by American ones.

These days a cruise fashion week is held in New York in June. As Claudia Croft, fashion editor at Style recently wrote, the shows aren't accompanied by the fanfare of the ready-to-wear shows, but in terms of business, the clothes and accessories shown are the ones that will sell and sell.
Alongside major brands which show cruise, such as Ralph Lauren, Giorgio Armani and Dior, smaller brands such as Tibi and Giles Deacon also produce capsule ranges. The great thing about Cruise collections is that they are more affordable than the mainlines and much more wearable. Whilst the Christmas and holiday season may warrant for jaw-dropping glamour, Cruise collections are about about simpler pieces, such as a great jacket or little black dress. Come February, the mainline versions will hit stores, when the wraths of winter are inescapable and that new Lanvin coat will cheer you up no end.

Choose to cruise

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